ecm design https://www.ecm-design.com Results by design Thu, 27 Aug 2015 01:39:52 +0000 en-US hourly 1 https://wordpress.org/?v=5.4 https://www.ecm-design.com/wp-content/uploads/2015/08/cropped-favicon-185x185.png ecm design https://www.ecm-design.com 32 32 Building the Foundation of a Successful Brand https://www.ecm-design.com/building-the-foundation-to-a-successful-brand/?utm_source=rss&utm_medium=rss&utm_campaign=building-the-foundation-to-a-successful-brand https://www.ecm-design.com/building-the-foundation-to-a-successful-brand/#respond Wed, 08 Jul 2015 00:31:18 +0000 http://www.ecm-design.com/?p=799 Starting a new business can be an overwhelming task let alone thinking about the company’s brand. You know what products or services you want to sell, you have secured a location (brick and mortar or virtual) and you have come up with a “catchy” name. Now what about the brand? Creating a successful brand is like […]

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Starting a new business can be an overwhelming task let alone thinking about the company’s brand. You know what products or services you want to sell, you have secured a location (brick and mortar or virtual) and you have come up with a “catchy” name. Now what about the brand?

Creating a successful brand is like building a house, you need a solid foundation. It all starts with the business name. Is the name memorable? Is it legally available? What are your domain options? How will the name be displayed? All of these need to be considered before a logo is designed and a brand can develop.

For a small business just starting out I recommend that the name you choose be memorable and convey what your business does. Having a short and concise name will make for a better website URL, email address and will be easier to read on print materials, plus making it easier to remember.

Once you have chosen a name you will need to register it with the state. This is important. You will need to do this for tax purposes and by registering with the state you legally have the rights to the name preventing someone else from doing business with that same name – or one similar – within the registered state. Because you have a name registered with a particular state does not prevent someone else from using that name in another state.

With the use of websites and social media, we also recommend registering the name as a federal trademark.

We had a client register with the state of New Hampshire only to find out that a company in New Jersey with the same name had federally trademarked the business name preventing our client from using it. It was a disappointing setback for our client, but beneficial in the end because they learned the lesson and they chose a name that had not yet been used elsewhere.

If you plan on having a franchise or selling branded merchandise, you should definitely trademark your business name.

When choosing a business name we recommend looking at what domains are available using your possible business name. A short business name is easy to remember and will reduce the risk of people incorrectly typing the URL.

Once the business name has been registered you can proceed with the logo design. Clear, impactful, and purposeful logo design will be the topic of our next post.

 

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ecm’s Director of Stress Management https://www.ecm-design.com/ecms-director-of-stress-management/?utm_source=rss&utm_medium=rss&utm_campaign=ecms-director-of-stress-management https://www.ecm-design.com/ecms-director-of-stress-management/#comments Tue, 27 May 2014 19:54:00 +0000 http://www.ecm-design.com/?p=341 On May 19th, we welcomed a new member to the ecm team. Mia, a 4 year old lab/boxer mix, adopted by Beth & David from the NHSPCA in Stratham. Beth, in particular, was getting the doggie itch over the past year. Both Beth and Dave are avid animal lovers and they were ready to find a […]

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On May 19th, we welcomed a new member to the ecm team. Mia, a 4 year old lab/boxer mix, adopted by Beth & David from the NHSPCA in Stratham.

Beth, in particular, was getting the doggie itch over the past year. Both Beth and Dave are avid animal lovers and they were ready to find a dog that would help fill the holes left by their previous dogs Kelsea and Dreyfus, who were with them for over 17 years.  Since then, Beth has been getting her doggie lovin’ over the past few years from many of the canine companions of ecm clients: Bosco, Kai, Baxter, Patch, Eliza, Sophie and Lucy.

However, her goal was to have a new dog by her next birthday, which is in the month of May.

On May 17th, Beth and Dave headed to the NHSPCA to check out the animal inventory and to, at the very least, fill out an adoption application. A cat-friendly dog was top priority (Bryce and Grayce already live at home) as was a medium to large sized dog that would not require frequent grooming, Beth isn’t a believer of a dog getting more grooming than her. The shelter was very busy but Beth quickly focused in on a medium sized female recently transferred from an Indiana shelter. So the story goes….

Mia is a sweet little girl just looking for some attention. Attention is what she is getting at ecm. From the ecm staff to the downtown community, Mia already has made quite a few friends.  If you aren’t a dog lover, no worries, Mia is gated off. She spends most of her day in the back office with Beth, curled up in her bed, but occasionally she’ll venture out to greet customers and see what’s going on in the rest of the office. Her rounds, if you will. Mia has certainly given the staff more reasons to smile. She is very well behaved and mellow.  Well, that is until Beth leaves the office and then she gets a little nervous. Definitely a slight case of separation anxiety for this little girl.

Mia is taking her position as Director of Stress Management extremely seriously. Already, it seems that the air is a bit lighter.  If her first week’s performance is any indication, she is definitely going to excel here at ecm.  Feel free to stop by and welcome her to the team.

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ecm design Closed Memorial Day Weekend https://www.ecm-design.com/ecm-design-closed-memorial-day-weekend/?utm_source=rss&utm_medium=rss&utm_campaign=ecm-design-closed-memorial-day-weekend https://www.ecm-design.com/ecm-design-closed-memorial-day-weekend/#respond Mon, 19 May 2014 17:54:04 +0000 http://www.ecm-design.com/?p=338 ecm design will be closed Friday, May 23 through Monday, May 26. The office will reopen Tuesday, May 27 at 8:00am. Have a fun and safe Memorial Day.

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ecm design will be closed Friday, May 23 through Monday, May 26. The office will reopen Tuesday, May 27 at 8:00am. Have a fun and safe Memorial Day.

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New Corp Identity for JDP Carpentry https://www.ecm-design.com/new-corp-identity-for-jdp-carpentry/?utm_source=rss&utm_medium=rss&utm_campaign=new-corp-identity-for-jdp-carpentry https://www.ecm-design.com/new-corp-identity-for-jdp-carpentry/#respond Thu, 13 Mar 2014 16:30:29 +0000 http://www.ecm-design.com/?p=113 ecm design recently created a new identity for JDP Carpentry based in Dover, New Hampshire.

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ecm design recently created a new identity for JDP Carpentry based in Dover, New Hampshire.

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